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Immediately following Cetaphil's largest production of the year, we were tasked with gearing up for the launch spot of their new, anti-aging serum set for global release. With three weeks to bid, award and prep the job, we were able to work with the fantastic team at Superlative and talented director Jackie Bao to bring this work to life. â€‹

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Given scheduling, we also had to produce the newly designed "method of application" animation in parallel to the live action. For this portion we partnered with the great folks at The Artery to explore and execute design and animation approaches, ultimately landing on the design featured below.

CREDITS
Production Company: Superlative
Director: Jackie Bao
Post House: Great Machine
Editor: Michael Gorczyca
VFX: The Artery

*Sample WIP renderings from our exploratory rounds of animations

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